Why is it that young adults still prefer Printed Books vs eBooks ?

Today’s young adults are always up to date on the newest fads, knowledge of the best apps,  and latest viral videos - thanks to the extended reach of the technologically advanced world we now live in. However, recent research shows that one trend that hasn’t quite become so popular is the transition from traditional print books to eBooks. According to a recent survey from The Guardian[1], 62% of young adults’ ages 16-24 years old prefer traditional books over electronic books. This statistic may seem very surprising to many given the constant rate of change in taste in today’s popular culture, the pace at which young people are exposed to the latest trends, and how quickly they adapt to it and make it their own.

Now you may be wondering; how is this possible in today’s culture? Well, according to Luck Mitchell of Agency Voxburner - his research suggests that these young adults prefer print media as they feel there is more emotional and monetary value that can be extracted from hardcopy books as oppose to eBooks. Additionally, individuals from this group also indicated that they prefer to physically hold the product, as their mobile or tablet devices restrict product utility, packaging preferences, resale value and ease of sharing.

Another striking statistic lies in young adults’ preference in physical vs. virtual products; where most youngsters prefer hard copy versions of newspapers, magazines, movies, etc. Although both mediums serve their purpose of conveying a story and message through words, the emotional attachment to print books far outweighs the convenience of eBooks. Readers who pride themselves on their vast book collections tend to lean towards the side of printed books, as there is mere satisfaction in looking at a packed bookshelf. Therefore, the physicality of owning printed books as oppose to having them stored electronically in one place - although quite convenient, loses some of its pizazz to these avid readers.

All in all however, although eBooks represent another facet of where the world of technology is headed, it is important to note that not every new trend will be replacing the value of traditional media such as printed books.

Transport yourself to a world of beauty and serenity with the Day of the Dead Celebration

As in other countries in the world, there are different ways to worship our ancestors, but what is the relevance of this celebration in our time and in a country like Canada? Why would you child benefit by being exposed to this celebration?

We believe we live in a world that is becoming more diverse, and diversity is something to be valued especially in a country like Canada - that successfully offers more inclusive communities in which our children can identify themselves, and effectively mingle with children different from themselves in several aspects. 

In celebrating the occasion of the Day of the Dead in Mexico primarily, and in some other countries in Latin America, we took on the task of collecting books to learn more about this unique celebration.

The celebration of the Day of the Dead generates curiosity, wonder, fascination and as it is mentioned by the Mexican Publisher Artes de Mexico:

"Unlike those who believe that Mexico’s culture of the death has already been thoroughly explored, we are more inclined to think it comprehends a richer universe than what is widely claimed, and that there is much to be learned about it. For those who have an outsider's view of these celebrations, they are sure to find many surprises. 

More than a celebration of the dead, are the creators of these works not celebrating life?

Might these rituals not be an intense prolongation of life in the midst of death?

Day of the Dead: Ritual Serenity By Artes de Mexico

Come discover it for yourself with your family on Nov 9 and 10 at Harbourfront Centre, Toronto.